You might think it’s all about self-promotion, but I think you’re wrong. Of course, I could be wrong about THAT, but, you know… it’s like they say in my hometown: “hard tellin’, no knowin’.”

Here’s what I think, in case it matters and has a chance of being convincing: writing is, at the end of the day, a social activity. As far as I know, it was Dean Koontz who first put the thought in my head that no writer, however bleak the tales they tell, is a pessimist. What an inspired observation. I think it’s true. If you’re writing, you’re trying to talk to an audience. You’re trying to take something from your own head and make it glittery enough for someone else to look at it and think, “Cool!” or “That’s sad!” or “Jesus, Grandpa, what’d you READ me this for??” Yet still, any act of communication is fundamentally a hopeful one.

When I’m writing, I’m thinking, always, about conveying something to other people. So is it really any wonder at all that I overdo it with the Facebooking and the Twittering the more I write?

I say no. I say (cuz I like to SAY!) that it’s only natural. I’m TRYING to speak to you with every word I write. How is that any different from the urge that guides all of us to our social media accounts?

Vaguely apropos aside: Roger Ebert had one of the best Twitter feeds I ever had the pleasure of following. I suspect there’s a really good reason for that.

Anyway, still — I apologize. I know I post too much when I’m actually working hard. Even my wife says that if she wasn’t married to me, she’d probably unfollow me (HARSH!). I don’t blame her.

Just thought I’d offer a tiny bit of a self-defense.